Entrepreneurial Knowledge as a Catalyst for Overcoming Risk Aversion and Social Constraints: A Study of Quetta, Pakistan
DOI:
https://doi.org/10.51153/mf.v21.i1.723Keywords:
Risk-averse attitude, entrepreneurial knowledge, social capital, and entrepreneurial growth, and the Theory of Planned Behavior.Abstract
The study has developed a theoretical framework, which has four hypotheses, two direct and two moderating. The study collected data using a five-point Likert-scale questionnaire adapted from prior studies. The sample size for the study was 260, and we collected data physically and from Google Forms. Before collecting the data, we followed all required ethical protocols. Four articulated hypotheses were tested and accepted. Hypothesis 1: “Risk-averse attitudes negatively affect entrepreneurial growth” was accepted. We accepted Hypothesis 2: “Absence of social capital negatively affects entrepreneurial growth. We accepted Hypothesis 3, “Exposure to entrepreneurial knowledge mediates the association between risk-averse attitudes and entrepreneurial growth. We accepted Hypothesis 4: “Exposure to entrepreneurial knowledge mediates the association between absence of social capital and entrepreneurial growth. The study has empirically tested the variables drawn from the Theory of Planned Behavior. Hence, enhancing its generalizability, as the authors of the theory have themselves admitted that their theory may face issues if applied in other cultures.
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