Vol. 20 No. 2 (2025): Market Forces Issue 2 Volume 20

Articles

• Factors Influencing Job Satisfaction of Healthcare Professionals in Karachi

  Kiran Farooq Farooq, Fariya Noor Noor, Ume Amen

  1-30

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• Work–Life Balance, Career Development, Leadership, and Engagement as Predictors of Employee Retention: The Moderating Role of Perceived Organizational Support and Organizational Commitment.

  Khurram Adeel, Muhammad Khalique

  31-54

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• The Impact of Brand Equity Dimensions on Consumer Buying Behavior: The Moderating Roles of Trust, Loyalty, and Price Sensitivity

  Saleem Ahmed, Faraz Ahmed Wajidi, Talat Behzad

  55-78

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• Digital Entrepreneurship in SMEs during Crisis: The Role of Entrepreneurial Orientation and Opportunity Evaluation

  Sahar Qabool, Zill-e-Huma

  79-102

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• Antecedents to trust and a Moderating role of website quality and online shopping Experience

  Seema Dero, Mirza Imtiaz Askar

  103-122

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• A Moderating and mediating model of innovation performance.

  Saira Naz, Fatima Liaquat

  123-159

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