Vol. 21 No. 1 (2026): Market Forces

Articles

• Exploring the Antecedents of Urban Female Entrepreneurial Activity: The Moderating Role of Self-efficacy, Family Support, and Financial Literacy

  Marvi Soomro, Raheem Bux Soomro, Shahzad Nasim

  1-26

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• Instrumentation in Management Sciences Research: A Focus on Questionnaire Items Development

  Olajide Idowu Okunbanjo, Kayode Babatunde Afolabi, Toheeb Olayemi Abdulganiyu

  27-44

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• Working Capital Efficiency and Firm Profitability: Evidence from Pakistan’s FMCG Sector

  Dilshad Hasan Qazi, Prof. Dr. Amanat Ali Jalbani, Dr. Yusra Shehzadi

  45-66

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• Determinants of Healthcare Data Analytics Adoption: The Moderating Role of Data Maturity and Organizational Culture

  Saleem Ahmed, Huma Tariq, Anum Mahmood, Muhammad Ali Tariq

  67-94

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• Entrepreneurial Knowledge as a Catalyst for Overcoming Risk Aversion and Social Constraints: A Study of Quetta, Pakistan

  Sadaf Amjad, Anjum Parvez

  95-120

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• Driving Sustainable Engagement through Green Leadership: A Moderated Mediated Model of Green Behaviors and Artificial Intelligence Support in Pakistan’s Banking Industry.

  Muhammad Ali Noman Siddiqui, Saima Akhtar

  121-154

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