Antecedent to Green Creativity and the Moderating Role of Green Intrinsic Motivation and Green Autonomony Affilia
DOI:
https://doi.org/10.51153/mf.v19i1.654Keywords:
Green intrinsic motivation, transformation leadership, innovative climate, green creativity, green extrinsic behavior, and green autonomyAbstract
Concern about the green environment has increased significantly in recent years. Regulators now have strict policies and regulations for firms to reduce pollution by recycling water and other industrial waste. However, policies and regulations may not reduce environmental decay unless all the stakeholders, including employees and management of the firms, actively contribute to making the environment sustainable. Given its importance, the study has focused on Pakistan's chemical sector, which significantly contributes to environmental decay. The study has three independent variables (i.e., green intrinsic motivation, green transformation leadership, and green innovation climate), one dependent variable (i.e., green creativity), and two moderators (i.e., green extrinsic motivation and green autonomy). The study collected a sample of 460 from the target sector and found that our results support five hypotheses but do not support one. The results show that "green intrinsic motivation and green innovation climate significantly affect green creativity." However, "green innovative climate insignificantly affects green creativity." We also found that "green transformational leadership positively affects green creativity and green intrinsic motivation." The study also documents that "green extrinsic motivation moderates green intrinsic motivation and green creativity." Moreover, "green autonomy moderates the green innovation climate and green creativity."
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