Vol. 19 No. 1 (2024): Market Forces Research Journal Volume 19 Issue 1

Articles

• The Effect of Social Media Influencers on Brand Trust and the Moderating Role of Brand Reputation on Brand Commitment and Brand Loyalty

  shuomaila Asad

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• Antecedents to Para Social Relationship and its Moderating Effect on Purchase Intention and eWOM

  Syed Ahsan Ali Zaman, Sherbaz Khan, Muhammad Khalique, Muhammad Sufyan Ramish

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• Gender Differences in Response to Digital Marketing: Analyzing Purchase Intentions and Behaviors

  Atif Aziz , Sherbaz Khan, Khurram Adeel Shaikh C, Irfan Ul Haque

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• The Effects of Social Media Influencers' Self-Disclosure, Source Credibility, and Parasocial Relationships on Brand Trust and its Consequences

  Mr. Kaukab Abid Azhar, Dr. Zubair Shah, Dr. Hassaan Ahmed, Ms. Nayab Iqbal

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• Antecedent to Green Creativity and the Moderating Role of Green Intrinsic Motivation and Green Autonomony Affilia

  Saif-ur-Rehman, Eruj Wajida, Lubna Rizvi

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• The Impact of International Trade on Income Inequality: The Case of Germany

  Ulrich Delve Fohoue Mukam, Wang Xin, Bola Momoh Dorcas

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• Tourism in Pakistan is not Achieving Its Real Potential Due to a Lack of Infrastructure and Promotion

  Maha Batool, Junaid Ansari, Mahlaka Faisal Dyer, Muhammad Adnan Bashir

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