Vol. 20 No. 1 (2025): Market Forces Issue 1 Volume 20

Articles

• Financial Well-being among Generation Y: Exploring the Impact of Financial Awareness, Experience, Skills, and the Roles of Financial Capability and Self-Control.

  Muhammad Taha, Prof. Dr. Imtiaz Arif, Dr. Jahanzaib Alvi

  1-30

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• Developing a Framework for Ethical Leadership in SMEs in Zimbabwe.

  Regis Misheal Muchowe, MacDonald Isaac Kanyangale

  31-56

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• Effect of Green HRM Practices on Sustainable Performance: Mediating Role of GSCM Practices.

  Zain Ashfaq, Anam Ashraf, Jamshaid Ahmad

  57-84

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• The Influence of Green Marketing, Green Products, and Green Brand Image on the Purchasing Behavior of Healthy Women Green Product

  Tiara Farah Pratama, Asep Rokhyadi Permana Saputra, Darmanto

  85-112

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• Conspicuous Consumption and Emotional Drivers: Understanding Repurchase Intention through Pleasure, Guilt, and Arousal in Karachi, Pakistan

  Hafiz Muhammad Ahmed Siddiqui, Muniza Syed, Talat Behzad

  113-134

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• The Nexus Between Sustainable Business Performance and Green HRM in Mediation with Green Innovation & Moderation of Organizational Support & Data-driven Culture

  Insiya Abbas, Ayesha Khan, Dr. Munaza Bibi

  135-156

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• Impact of Emotion and Social-Commerce Factors Affecting Intention to Purchase Healthcare Products: The Mediating Effect of Trust

  Fatima Liaquat, Sahar Qabool, Khurram Adeel Shaikh

  157-188

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